# Globo's 'To Love Is to Care' Debuts at Mipcom

> Globo's new telenovela 'To Love Is to Care' makes international waves at Mipcom with its Brazilian storytelling.
- Title: Globo's 'To Love Is to Care' Debuts at Mipcom · Variety
- Summary: Globo's new telenovela 'To Love Is to Care' makes international waves at Mipcom with its Brazilian storytelling. Globo's 'To Love Is to Care' telenovela…
- Keywords: globo, to love is to care, mipcom, telenovela, brazil, walcyr carrasco, chay sue, leticia colin, tony ramos, antonio fagundes, amora mautner, entertainment
- Source: Variety — https://variety.com/2026/tv/global/globo-to-love-is-to-care-mipcom-super-drama-telenovela-1236908154
- Author: Rafa Sales Ross
- Published: 2026-10-11T19:33:29+00:00
- Read time: 1 min
- Topics: globo, to love is to care, mipcom, telenovela, brazil, walcyr carrasco, chay sue, leticia colin, tony ramos, antonio fagundes, amora mautner, entertainment
## Globo Unveils 'To Love Is to Care'
Brazilian media powerhouse Globo presents its new primetime telenovela at Mipcom with a star-studded cast including Chay Suede and Letícia Colin.

> To Love Is to Care
## Emmy-Winning Creator Walcyr Carrasco
Carrasco, an Emmy winner for 'Hidden Truths', co-created the telenovela with Claudia Souto and director Amora Mautner.

> Hidden Truths
## International Debut Strategy
The telenovela follows a successful domestic run before targeting global markets with its Brazilian storytelling tradition.
## Key takeaway

Globo's 'To Love Is to Care' telenovela, written by Emmy-winning Walcyr Carrasco, is set to debut internationally after a successful domestic run.