# GM and Ally Earnings Preview: Wall Street's Car Buyer Test

> GM beats earnings with strong margins while Ally faces credit pressure as Wall Street watches American car buyers.
- Title: GM and Ally Earnings Preview: Wall Street's Car Buyer Test
- Summary: GM beats earnings with strong margins while Ally faces credit pressure as Wall Street watches American car buyers. GM reports six straight earnings beats and…
- Keywords: ally, earnings, car buyers, stock market, credit risk, analyst ratings, Preview, Wall, Street's, Car, Buyer, Test
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/10/19/gm-and-ally-earnings-preview-what-wall-street-will-learn-about-the-american-car-buyer
- Author: Trey Thoelcke
- Published: 2026-10-19T13:05:37+00:00
- Read time: 1 min
- Topics: gm, ally, earnings, car buyers, stock market, credit risk, analyst ratings
## GM Earnings Beat
General Motors reports six straight earnings beats with adjusted EPS of $3.57 ahead of $3.18 consensus.
## Ally Earnings Miss
Ally Financial misses Q3 EPS estimate of $1.22 with adjusted EPS at $1.21 despite record applications.
## Margin Shifts
GM North America margin expands 2.5 points to 8.6% while Ally retail deposit rates fall to 3.12%.
## Credit Pressure
Ally's second quarter retail auto net charge-offs at 1.57% below full-year guidance of 1.8% to 2.0%.
## Analyst Downgrades
13 analyst downward revisions to Q3 EPS estimates over the past 30 days show growing caution.
## CEO Statement
GM CEO Mary Barra says stock is undervalued and they have the strongest vehicle portfolio ever.
## Key takeaway

GM reports six straight earnings beats and strong margins, while Ally sees analyst downgrades and rising credit risk.