# GoDigital Music expands in Asia

> GoDigital Music appoints Sebastian Mair as APAC President and partners with Pony Canyon for YouTube monetization.
- Title: GoDigital Music expands in Asia · Music Business Worldwide
- Summary: GoDigital Music appoints Sebastian Mair as APAC President and partners with Pony Canyon for YouTube monetization. GoDigital Music expands into Asia-Pacific…
- Keywords: sebastian mair, go digital music, pony canyon, apac, adshare, youthube monetization, intellectual property rights, music, business, GoDigital, expands, Asia
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/godigital-music-expands-in-asia-with-pony-canyon-partnership-and-appointment-of-sebastian-mair-as-president-apac
- Published: 2026-10-06T16:52:57+00:00
- Read time: 1 min
- Topics: sebastian mair, go digital music, pony canyon, apac, adshare, youthube monetization, intellectual property rights, music, business
## GoDigital Music appoints Sebastian Mair
GoDigital Music has appointed Sebastian Mair as President of APAC.
## AdShare partners with Pony Canyon
AdShare, a GoDigital Music company, has signed an agreement with Japanese entertainment company Pony Canyon.
## AdShare provides YouTube monetization
Under the deal, AdShare will provide YouTube monetization and intellectual property rights management services across Pony Canyon’s catalog.
## GoDigital Music expansion plan
GoDigital Music says the two announcements are the first moves in a broader expansion plan across the Asia-Pacific region.
## Mair’s role in APAC
In the role, Mair will lead strategy and commercial activity across the region, including the development of growth plans that span multiple countries.
## Mair’s market expertise
Mair will also develop artist initiatives for individual markets and help the company work within the regulatory, copyright, and intellectual property frameworks of each APAC market.
## GoDigital Music’s expansion
GoDigital Music has raised USD $230 million in new financing for its newly formed GoDigital Music division in December 2025.
## Key takeaway

GoDigital Music expands into Asia-Pacific by appointing Sebastian Mair as APAC President and partnering with Japanese entertainment company Pony Canyon for YouTube monetization and rights management.