# Gold Demand Rises as Festive Season Approaches

> India's gold market sees stronger demand as festive and wedding season begins.
- Title: Gold Demand Rises as Festive Season Approaches | Shortify
- Summary: India's gold market sees stronger demand as festive and wedding season begins. India's gold market shows increased demand during festive and wedding season…
- Keywords: gold demand, festive season, wedding season, india, world gold council, gold prices, gold sales, gold etfs, indian gold market, jewellery retailers, Gold, Demand
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/gold-demand-gains-traction-as-market-enters-key-festive-wedding-season/articleshow/135262290.cms
- Author: Sutanuka Ghosal
- Published: 2026-10-28T10:57:00+00:00
- Read time: 1 min
- Topics: gold demand, festive season, wedding season, india, world gold council, gold prices, gold sales, gold etfs, indian gold market, jewellery retailers
## Seasonal Gold Demand Gains Traction
Seasonal gold demand is gaining traction as the market enters the key festive and wedding period with recent gold price declines providing support to demand.
## Retailers Report Strong Sales Growth
Jewellery retailers reported strong double-digit revenue growth of 20-30% y/y in July-September quarter despite elevated gold prices and a less favourable festive calendar.
## Increased Marketing and Promotional Activity
Jewellers focused on fresh designs and lighter weight pieces to improve wearability while increasing marketing and promotional activity.
## Old-Gold Exchange Boosts Demand
Old-gold exchange transactions rose by more than 10% y/y and accounted for over 50% of sales for some retailers.
## Investment Demand Moderates
Bar and coin demand reportedly moderated as price momentum eased, tempering investment-related buying seen during earlier price rallies.
## Gold ETFs See Stronger Inflows
Indian gold ETFs saw stronger net inflows in September, with Rs 44.5bn (US$466.2mn) added to holdings, the highest in seven months.
## Investor Participation Rises
Gold ETFs added 140,231 new folios during September, taking total folios to 12.68mn, indicating increased investor participation.
## Key takeaway

India's gold market shows increased demand during festive and wedding season with retailers reporting strong sales growth and higher investor participation in gold ETFs.