# Gold Prices Drop as Shoppers Prioritize Affordability

> Gold prices fell 4% in a month to Rs 1.47 lakh per 10 grams, but shoppers focus on value over cost ahead of festive season.
- Title: Gold Prices Drop as Shoppers Prioritize Affordability
- Summary: Gold prices fell 4% in a month to Rs 1.47 lakh per 10 grams, but shoppers focus on value over cost ahead of festive season. Indian gold buyers are increasing…
- Keywords: gold prices, rs 1.47 lakh, festive season, wedding season, affordability, jewellery demand, old gold exchange, Gold, Prices, Drop, Shoppers, Prioritize
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/gold-buying-picks-up-after-price-correction-but-shoppers-prioritise-affordability/articleshow/134847565.cms
- Author: Sutanuka Ghosal
- Published: 2026-10-10T04:59:00+00:00
- Read time: 1 min
- Topics: gold prices, rs 1.47 lakh, festive season, wedding season, affordability, jewellery demand, old gold exchange
## Gold Prices Drop
Gold prices fell 4% in a month to rs 1.47 lakh per 10 grams from rs 1.53 lakh.

> The recent correction has encouraged some buying interest in india, although consumers remain price conscious
## Shoppers Prioritize Affordability
Consumers focus on value and design while balancing budget constraints for weddings and festivals.

> While prices are elevated, their relative stability in recent months has given consumers greater confidence to plan their purchases
## Lightweight Designs Gain Popularity
Studded jewellery and lightweight pieces are preferred by younger buyers for affordability.

> Studded jewellery is also gaining popularity among younger buyers, prompting manufacturers to expand their offerings in this category
## Old Gold Exchanges Rise
Households use existing jewellery value to acquire new designs within budget.

> Old-gold exchanges are emerging as an important means of managing purchase costs
## Festive Demand Remains Strong
Industry executives expect sustained jewellery demand through extended wedding and festive calendar.

> The extended festive and wedding calendar, along with sustained appetite for diamonds and everyday jewellery, is keeping market sentiment positive
## Key takeaway

Indian gold buyers are increasing purchases after a price drop but prioritize affordability over quantity for weddings and festivals.