# Gold Prices Drop Jewellery Sales

> Record gold prices hurt festive jewellery sales as consumers shift to lighter designs.
- Title: Gold Prices Drop Jewellery Sales · The Economic Times
- Summary: Record gold prices hurt festive jewellery sales as consumers shift to lighter designs. Rising gold prices reduced Dussehra jewellery sales by 35% compared to…
- Keywords: gold prices, jewellery sales, dussehra, kolkata, 9-carat gold, diamond jewellery, Gold, Prices, Drop, Jewellery, Sales, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/surging-gold-prices-take-sheen-off-jewellery-sales-in-festive-season/articleshow/135098330.cms
- Author: Sutanuka Ghosal
- Published: 2026-10-21T18:00:00+00:00
- Read time: 1 min
- Topics: gold prices, jewellery sales, dussehra, kolkata, 9-carat gold, diamond jewellery
## Dussehra Gold Prices
Gold prices rose 35% to Rs 1.48 lakh per 10 gm this Dussehra compared with Rs 1.10 lakh last year.
## Jewellery Sales Unchanged
Jewellery sales this Dussehra were largely unchanged from a year earlier as record-high gold prices dampened festive demand.
## Shift to Lightweight Designs
Consumers are increasingly looking for pieces that transition from everyday dressing to festive occasions.
## 9-Carat Gold Trend
Demand for 9-carat and 14-carat gold jewellery rose as consumers sought more accessible price points.
## Diamond Jewellery Growth
Lab-grown diamonds saw a sharp rise in demand with Limelight Lab Grown Diamonds tripling sales year-on-year.
## Key takeaway

Rising gold prices reduced Dussehra jewellery sales by 35% compared to last year, with buyers opting for 9-carat gold and diamond-studded pieces.