# Google's Gemini now calls businesses for you

> Google is testing a new Gemini feature that makes phone calls to businesses on your behalf, starting with Pixel 11 subscribers in the U.S.
- Title: Google's Gemini now calls businesses for you · TechCrunch
- Summary: Google is testing a new Gemini feature that makes phone calls to businesses on your behalf, starting with Pixel 11 subscribers in the U.S. Google is testing…
- Keywords: google, gemini, pixel 11, ai agents, phone calls, call for me, android, technology, startups, Google's, calls, businesses
- Source: TechCrunch — https://techcrunch.com/2026/09/24/google-tests-letting-gemini-make-phone-calls-initially-for-us-pixel-owners
- Author: Sarah Perez
- Published: 2026-09-24T16:00:00+00:00
- Read time: 1 min
- Topics: google, gemini, pixel 11, ai agents, phone calls, call for me, android, technology, startups
## Google joins the AI calling race
Google is testing a new Gemini feature called Call for Me that lets the AI call businesses on your behalf, following similar moves by Meta's Muse and Instinct.
## Limited rollout to Pixel subscribers
The feature will initially roll out to Pixel eleven owners who pay for a Gemini subscription in the U.S., using the beta version of Google's Phone app for Android.
## What Gemini can do on calls
Gemini can share personal information you approve, handle complex tasks like checking product stock, making restaurant reservations, rescheduling appointments, and placing items on hold.
## You stay in control throughout
Users can watch the call happen via live transcript and take over at any time. Gemini uses your own phone number and can navigate automated menus, wait on hold, and handle conversations.
## Years of calling experiments
Google has long worked on AI-assisted calling. Years ago it demonstrated Google Assistant calling a salon to make a reservation with natural sounding umm's and ahh's.
## Building on previous features
Last year Google rolled out Ask for Me, letting Gemini call businesses to inquire about pricing or services. Pixel users also have Hold for Me, Talk to a Live Rep, and Direct My Call.
## Starting small to get it right
Google is launching this experiment at small scale because real-world conversations are nuanced, and the company needs time to get the feature right before rolling it out more broadly.

> real-world conversations are nuanced
## Key takeaway

Google is testing Call for Me, a Gemini feature that makes phone calls to businesses for Pixel 11 subscribers, following similar moves by Meta and other AI companies.