# Google's Pixel Tag tracker launches today

> Google's answer to Apple's AirTag is now available for $30, with precise location features for compatible Android phones.
- Title: Google's Pixel Tag tracker launches today · The Verge
- Summary: Google's answer to Apple's AirTag is now available for $30, with precise location features for compatible Android phones.
- Keywords: google pixel tag, tracker, android, apple airtag, find hub, ultra wideband, The Verge
- Source: The Verge — https://theverge.com/tech/1030766/google-pixel-tag-tracker-find-hub-uwb-bluetooth-sounding
- Author: Andrew Liszewski
- Published: 2026-11-10T19:00:00+00:00
- Read time: 1 min
- Topics: google pixel tag, tracker, android, apple airtag, find hub, ultra wideband, technology, culture
## Google's tracker arrives after years of waiting
Google's Pixel Tag is now available for purchase after being first announced in August. It works with Google's Find Hub app and tracking network, offering Android users an alternative to third-party trackers from Samsung, Motorola…
## Price and design compared to Apple's AirTag
A single Pixel Tag costs twenty nine dollars ninety nine cents while a four-pack is discounted to ninety nine dollars ninety nine cents.
## Features and battery life explained
The Pixel Tag runs for over a year on a single CR two zero three two coin battery and has an IP sixty seven rating for dust and water resistance.
## Compatibility requirements for full features
The Pixel Tag works with smartphones running Android nine or later, but precise locating features require devices with a UWB chip or Bluetooth six point zero support.
## Key takeaway

Google's Pixel Tag tracker launches today at thirty dollars each or one hundred dollars for a four-pack, offering Android users an alternative to Apple's AirTag.