# Great Salespeople Out-Listen Everyone Else

> Sales leaders out-listen customers to build trust faster than any other skill.
- Title: Great Salespeople Out-Listen Everyone Else · Inc | Shortify
- Summary: Sales leaders out-listen customers to build trust faster than any other skill. Great salespeople out-listen customers to build trust faster than any other…
- Keywords: sales, listening, trust, out-listen, steven bartlett, entrepreneurs organization, trust-based selling, Great, Salespeople, Everyone, Else, Inc
- Source: Inc — https://inc.com/entrepreneurs-organization/great-salespeople-dont-just-listen-they-out-listen-everyone-else/91418886
- Read time: 1 min
- Topics: sales, listening, trust, out-listen, steven bartlett, entrepreneurs organization, trust-based selling
## Steven Bartlett's insight
Steven Bartlett says business success comes from out-listening customers, not outworking them.

> out-listen everyone
## What out-listening means
Salespeople who out-listen wait for customers to finish explaining problems before sharing solutions.
## Why out-listening is rare
Most salespeople prepare answers in advance and jump to solutions before customers finish speaking.
## The sales leader's goal
Bartlett aims to build trust faster than any other skill by out-listening customers.
## Out-listening as a skill
The art of out-listening requires listening deeply to understand customer needs before responding.
## Why it matters
Out-listening builds trust faster than any other skill in today's AI-centric business world.
## The sales leader's advice
Sales leaders should focus on listening deeply to understand customer needs before sharing solutions.
## What happens next
Business owners can improve trust by developing better listening skills for customer interactions.
## Key takeaway

Great salespeople out-listen customers to build trust faster than any other skill.