# Gunna Launches SB Label With Atlantic Music Group

> Atlanta rapper Gunna starts new music label SB with Atlantic Music Group.
- Title: Gunna Launches SB Label With Atlantic Music Group · Variety
- Summary: Atlanta rapper Gunna starts new music label SB with Atlantic Music Group. Gunna, a four-time Grammy nominee, launched SB the Label in partnership with…
- Keywords: gunna, sb the label, atlantic music group, atlanta, music label, gramps, music, entertainment, business, Launches, Label, Atlantic
- Source: Variety — https://variety.com/2026/music/news/gunna-launches-sb-label-atlantic-music-group-1236906525
- Author: Emanuel Okusanya
- Published: 2026-10-09T14:22:05+00:00
- Read time: 1 min
- Topics: gunna, sb the label, atlantic music group, atlanta, music label, gramps, music, entertainment, business
## Gunna Launches SB Label
Atlanta rapper Gunna announced the launch of SB the Label in partnership with Atlantic Music Group.
## Gunna as CEO
The four-time Grammy nominee, born Sergio Giavanni Kitchens, will serve as CEO of the label with three Atlanta artists already signed.
## Recent Successes
Gunna's last three albums each peaked within the top three on the Billboard 200, including No. 1 debuts with 'Wunna' and 'DS4EVER'.
## Key takeaway

Gunna, a four-time Grammy nominee, launched SB the Label in partnership with Atlantic Music Group, with three Atlanta artists already signed.