# Gunna Launches SB THE LABEL With Warner Music

> Atlanta rapper Gunna starts his own record label with Warner Music Group’s Atlantic Music Group.
- Title: Gunna Launches SB THE LABEL With Warner Music | Shortify
- Summary: Atlanta rapper Gunna starts his own record label with Warner Music Group’s Atlantic Music Group. Gunna launched SB THE LABEL in partnership with Warner Music…
- Keywords: gunna, sb the label, warner music group, atlantic music group, casper bluff, nechie, dracc, 300 entertainment, rayna bass, selim bouab, elliot grainge, music
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/gunna-launches-sb-the-label-in-partnership-with-warners-atlantic-music-group
- Published: 2026-10-12T11:14:42+00:00
- Read time: 1 min
- Topics: gunna, sb the label, warner music group, atlantic music group, casper bluff, nechie, dracc, 300 entertainment, rayna bass, selim bouab, elliot grainge, music
## Gunna Launches SB THE LABEL
Atlanta rapper Gunna has launched his own record label, SB THE LABEL, in partnership with Warner Music Group’s Atlantic Music Group.
## Gunna Serves as CEO
Gunna will serve as the label’s CEO with first signings including Atlanta artists Casper Bluff, Nechie, and Dracc.
## Launch Announced October 9
The launch was announced on October 9, 2026, with Gunna releasing a single, pop it, the same day.
## Single Features Coco Gauff
Gunna’s single pop it stars tennis player Coco Gauff in its music video directed by Spike Jordan.
## Gunna’s Vision for Label
Gunna said SB THE LABEL represents the beginning of a new chapter for him, starting with his brothers Casper Bluff, Nechie, and Dracc.
## AMG Partnerships Highlight
Rayna Bass and Selim Bouab, Co-Presidents of AMG’s 300 Entertainment, praised Gunna’s growth as an artist and entrepreneur.
## Gunna’s Album Success
Gunna’s 2025 album The Last Wun debuted at No. 3 on Billboard 200 with 80,000 album-equivalent units.
## Key takeaway

Gunna launched SB THE LABEL in partnership with Warner Music Group’s Atlantic Music Group, becoming CEO with first artists Casper Bluff, Nechie, and Dracc.