# Gut keeps Tim Hortons creative account

> The Toronto agency wins a competitive review to retain the Canadian coffee chain's business after five years of collaboration.
- Title: Gut keeps Tim Hortons creative account · Adweek | Shortify
- Summary: The Toronto agency wins a competitive review to retain the Canadian coffee chain's business after five years of collaboration. Gut Toronto retained Tim…
- Keywords: gut, tim hortons, creative account, competitive review, advertising, canada, agency retention, ryan o'hagan, hope bagozzi, restaurant brands international, keeps, Tim
- Source: Adweek — https://adweek.com/agencies/gut-holds-onto-tim-hortons-creative-account-in-competitive-review
- Author: Christopher Cicchiello
- Published: 2026-09-24T17:17:31+00:00
- Read time: 1 min
- Topics: gut, tim hortons, creative account, competitive review, advertising, canada, agency retention, ryan o'hagan, hope bagozzi, restaurant brands international
## Gut wins Tim Hortons review
Gut Toronto has retained the creative account for Tim Hortons after competing against two other agencies in a formal review process.
## Partnership since 2018
Gut and Tim Hortons have worked together since 2018, with Gut becoming the official agency of record in July 2021.
## Celebrity campaigns and culture
Gut has run celebrity-driven campaigns featuring Justin Bieber and highlighted Canadian cultural touchpoints to strengthen Tim Hortons' brand.
## Trust and brave creativity
Gut CEO Ryan O'Hagan credited the partnership's success to trust, collaboration, and a shared commitment to bold creative work.

> We've built an incredible relationship rooted in trust, collaboration, and a shared belief in the power of brave creativity.
## Tim Hortons' growth momentum
Tim Hortons posted two billion dollars in U.S. sales last quarter, up four percent year-over-year, though Canadian sales grew only point one percent.
## CMO praises agency evolution
Tim Hortons CMO Hope Bagozzi called Gut a great partner with a real ability to evolve and push the brand forward.

> Gut has been a great partner to the chain, and demonstrated a real ability to evolve and push our brand work forward.
## Key takeaway

Gut Toronto retained Tim Hortons' creative account by demonstrating its ability to evolve the brand through bold campaigns and cultural relevance.