# Hallmark Partners with iSpot for Holiday Ad Measurement

> Hallmark and iSpot launch outcomes-based ad measurement for holiday campaigns.
- Title: Hallmark Partners with iSpot for Holiday Ad Measurement
- Summary: Hallmark and iSpot launch outcomes-based ad measurement for holiday campaigns. Hallmark Media partners with iSpot to measure ad effectiveness across TV…
- Keywords: hallmark, ispot, advertising, outcomes-based measurement, countdown to christmas, jic, tv measurement, Partners, Holiday, Measurement, Adweek
- Source: Adweek — https://adweek.com/convergent-tv/hallmark-advertisers-measurement-ispot
- Author: Bill Bradley
- Published: 2026-10-01T17:11:06+00:00
- Read time: 1 min
- Topics: hallmark, ispot, advertising, outcomes-based measurement, countdown to christmas, jic, tv measurement
## New Partnership Announcement
Hallmark Media and measurement company iSpot announced a partnership to validate delivery and prove value across Hallmark’s non-linear TV environments through iSpot’s independent, third-party measurement.

> Obviously, the world is changing around us, and we need to make sure that we’re offering, here at Hallmark, best-in-class services to our advertising partners, so we’re investing in measurement that reflects where our ad business is going
## Casey Gould on Measurement Strategy
Casey Gould, senior vice president of ad sales and advanced advertising at Hallmark Media, stated Hallmark is investing in measurement that reflects where its ad business is going.

> Obviously, the world is changing around us, and we need to make sure that we’re offering, here at Hallmark, best-in-class services to our advertising partners, so we’re investing in measurement that reflects where our ad business is going
## How Measurement Works
The partnership links cross-platform ad exposure to real-world actions like website visits, box-office sales from movie-trailer exposure, or in-store purchases.
## Stuart Schwartzapfel on Unified View
Stuart Schwartzapfel, evp, media partnerships at iSpot, said the partnership allows Hallmark to deliver clients a unified view of cross-platform measurement, deduplicated reach, and incrementality across households, person-level, and advanced audiences.

> True unification of Hallmark’s linear, digital, and FAST properties, all measured through one lens, apples-to-apples approaches
## Countdown to Christmas Launch
Hallmark’s Countdown to Christmas holiday programming starts on Oct. 16, with major partnership projects from the NFL and Disney on the way.
## JIC Recertification
The U.S. Joint Industry Committee recertified iSpot as a national currency for the 2026-2028 term, giving clients additional confidence in the partnership.
## Key takeaway

Hallmark Media partners with iSpot to measure ad effectiveness across TV, digital, and FAST channels using real-world actions like website visits and in-store purchases.