# HALLOWEENA™ Returns for Fourth Season

> HALLOWEENA™, a naturally pumpkin-shaped mandarin, launches new retail partnerships and formats for Halloween growth.
- Title: HALLOWEENA™ Returns for Fourth Season · Wellbeing Magazine
- Summary: HALLOWEENA™, a naturally pumpkin-shaped mandarin, launches new retail partnerships and formats for Halloween growth.
- Keywords: halloweena, genesis fresh, amfresh group, halloween, retail distribution, trick and treat pack, european markets, Returns, Fourth, Season, Wellbeing Magazine
- Source: Wellbeing Magazine — https://wellbeingmagazine.com/halloweena-returns-for-its-fourth-season-with-new-markets-new-formats-and-a-platform-for-growth
- Author: Sponsored Contributor
- Read time: 1 min
- Topics: halloweena, genesis fresh, amfresh group, halloween, retail distribution, trick and treat pack, european markets
## HALLOWEENA™ Returns for Fourth Season
HALLOWEENA™, the naturally pumpkin-shaped mandarin developed by GENESIS FRESH and grown and marketed by AMFRESH Group, returns for its fourth season with expanded European retail distribution, new pack formats and seasonal activations supporting its next…
## New Retail Partnerships
This season, HALLOWEENA™ reaches shoppers through M&S and Tesco in the UK, Denmark’s pure-play online grocery retailer nemlig.com, online platform Picnic in the Netherlands, and Kaufland in Germany.
## New Trick & Treat Pack
This year introduces a new HALLOWEENA™ Trick & Treat pack featuring a selection of exciting, freaky fruit designed to spark curiosity and inspire sharing.
## Seasonal Activations
At Tesco, HALLOWEENA™ features in co-branded packaging with Jaffa® connecting an exciting citrus variety with a heritage fruit brand.
## Key takeaway

HALLOWEENA™, a naturally pumpkin-shaped mandarin from GENESIS FRESH and AMFRESH Group, returns for its fourth season with expanded European retail distribution, new pack formats, and seasonal activations to boost Halloween fruit sales.