# Hasbro Stock Rises on Magic Sales

> Hasbro stock jumps 11% after Magic: The Gathering sales surge.
- Title: Hasbro Stock Rises on Magic Sales · The Motley Fool | Shortify
- Summary: Hasbro stock jumps 11% after Magic: The Gathering sales surge. Hasbro's stock rose 11% as Magic: The Gathering sales exceeded $600 million quarterly.
- Keywords: hasbro, magic the gathering, stock, revenue, magic the gathering sales, hasbro stock jump, finance, money, Rises, Magic, Sales, The Motley Fool
- Source: The Motley Fool — https://fool.com/investing/2026/10/20/why-hasbro-stock-jumped-today
- Author: Joe Tenebruso
- Published: 2026-10-20T22:12:47+00:00
- Read time: 1 min
- Topics: hasbro, magic the gathering, stock, revenue, magic the gathering sales, hasbro stock jump, finance, money
## Hasbro stock jumps 11%
Hasbro shares rose 11% on Tuesday after reporting strong sales and profit gains.
## Magic: The Gathering sales surge
Magic: The Gathering sales jumped 34% year over year to $600 million quarterly revenue.
## Hasbro boosts capital returns
Hasbro plans to double its buyback program from $200 million to $400 million this year.

> Based on the continued strength of our cash flow, we are again increasing our share repurchase target for the year from $200 million to $400 million
## Key takeaway

Hasbro's stock rose 11% as Magic: The Gathering sales exceeded $600 million quarterly.