# Health Food Sales Surge with Transparency Claims

> Packaged health foods with clean ingredients see 60% sales jump in two months as consumers demand transparency.
- Title: Health Food Sales Surge with Transparency Claims | Shortify
- Summary: Packaged health foods with clean ingredients see 60% sales jump in two months as consumers demand transparency. Sales of packaged health foods with clean…
- Keywords: fssai, health foods, transparency claims, sales surge, packaged foods, consumer demand, Health, Food, Sales, Surge, Transparency, Claims
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fmcg/transparency-packs-the-punch-sales-of-packaged-health-foods-with-clean-ingredients-surge-60-in-2-months/articleshow/134467879.cms
- Author: Ratna Bhushan
- Published: 2026-09-24T17:51:00+00:00
- Read time: 1 min
- Topics: fssai, health foods, transparency claims, sales surge, packaged foods, consumer demand
## Sales surge with transparency claims
Sales of packaged products making transparent healthy ingredient claims surged 50-60% year-on-year over two months.
## Flipkart executive on consumer trends
Flipkart's Nishant Dalal said consumers are upgrading to transparent products even if claims are limited on packs.
## FSSAI proposes front-of-pack labelling
FSSAI proposed a single-phase rollout of front-of-pack labelling before the Supreme Court for sugar, salt, and fat declarations.
## Consumer transparency shift
Elixiir Foods' Arvind Mediratta noted consumers are willing to engage more deeply with food when transparency and freshness are visible.
## Healthier snacks gain popularity
60% of parents pay more for healthier snacks for children, with 86% of consumers prioritizing protein in snacks.
## FSSAI enforcement actions
FSSAI has issued notices to over 150 food and beverage makers for mislabelling and exaggerated claims.
## Key takeaway

Sales of packaged health foods with clean ingredients surged 60% year-on-year in two months due to consumer demand for ingredient transparency.