# Healthcare Brands' 3 Women Marketing Mistakes

> Healthcare brands ignore women's health decisions, leading to dismissal and lost trust.
- Title: Healthcare Brands' 3 Women Marketing Mistakes · Adweek
- Summary: Healthcare brands ignore women's health decisions, leading to dismissal and lost trust. Healthcare brands risk losing women customers by failing to address…
- Keywords: women's health, healthcare marketing, gender dismissal, healthcare decisions, langrand report, healthcare brands, Healthcare, Brands', Women, Marketing, Mistakes, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/3-mistakes-healthcare-brands-make-when-marketing-to-women
- Author: Andrea Michelson
- Published: 2026-10-28T20:58:24+00:00
- Read time: 1 min
- Topics: women's health, healthcare marketing, gender dismissal, healthcare decisions, langrand report, healthcare brands
## Women's health investments surge
Healthcare investors poured nearly $60 billion into women's health between 2020 and 2025.
## 73% of women feel dismissed
73% of women say they have felt dismissed in healthcare settings because of their gender.
## Langrand report reveals gap
Langrand's report found a significant gap between women's health boardroom attention and exam room care.
## Women route around healthcare system
Women begin routing around healthcare systems they feel aren't listening to them.
## Underestimating women's decision power
77% of women make healthcare decisions for their households.
## Saying 'we see you' without listening
Two-thirds of women say they've been misdiagnosed or waited too long for mental health conditions.
## Missing social media and AI mark
40% of women turn to social media to validate healthcare feelings, not clinical information.
## Key takeaway

Healthcare brands risk losing women customers by failing to address gender-based healthcare dismissal.