# Heimstaden uses AI to transform property management

> Heimstaden cuts property ad costs by 99% using AI tools.
- Title: Heimstaden uses AI to transform property management · OpenAI
- Summary: Heimstaden cuts property ad costs by 99% using AI tools. Heimstaden reduced property image production costs by 99% in the Netherlands using AI, with 50%…
- Keywords: heimstaden, property management, chatgpt, codex, real estate, netherlands, employee adoption, property assets, ai tools, technology, uses, transform
- Source: OpenAI — https://openai.com/index/heimstaden
- Read time: 1 min
- Topics: heimstaden, ai, property management, chatgpt, codex, real estate, netherlands, employee adoption, property assets, ai tools, technology
## Heimstaden's AI shift
Heimstaden uses AI to change residential real estate management.
## Traditional property management
Managing homes meant finding tenants, collecting rent and keeping properties in good condition.
## AI adoption decision
Heimstaden chose OpenAI in June 2025 to empower employees and rethink business processes.
## Co-CEO vision
Helge Krogsbøl says the purpose of buildings hasn't changed but the way they're operated continues to change.

> The purpose of our buildings hasn't changed. We provide homes for people. But the way we operate them continues to change as we challenge conventions and adopt new technology.
## AI in property letting
AI supports pricing, advertising, ad review and market feedback for vacant properties.
## Cost reduction in Netherlands
Property image production costs dropped from €50 to less than €0.10 in the Netherlands.
## AI strategy pillars
Heimstaden's AI strategy has three pillars: empower employees, central transformation office, and data readiness.
## Environmental analysis
Julia Erlandsen used Codex to assess 20,112 property assets with minimal manual work.
## Employee adoption
50% of employees adopted AI tools within 2-3 months after rollout.
## Real estate caretakers
A Norwegian caretaker used ChatGPT to draft a refurbishment plan for a neglected apartment.
## Procurement platform
Heimstaden's procurement platform automates contract analysis and negotiation using ai.
## Amplio Estate
Heimstaden co-develops Amplio Estate to enable ai-driven property management workflows.
## Key takeaway

Heimstaden reduced property image production costs by 99% in the Netherlands using AI, with 50% employee adoption within 2-3 months.