# Hermes Birkin's resale value drops

> Hermes Birkin bags lose resale appeal as supply rises.
- Title: Hermes Birkin's resale value drops · The Straits Times
- Summary: Hermes Birkin bags lose resale appeal as supply rises. Hermes Birkin bags' resale value fell over US$6,000 from 2022 peak due to increased supply and softer…
- Keywords: hermes, birkin bag, resale market, scarcity appeal, luxury handbags, second-hand market, luxury brands, resellers, news, world, Birkin's, resale
- Source: The Straits Times — https://straitstimes.com/world/europe/end-of-an-era-how-the-hermes-birkin-bag-is-losing-its-scarcity-appeal
- Published: 2026-10-21T14:39:00+00:00
- Read time: 1 min
- Topics: hermes, birkin bag, resale market, scarcity appeal, luxury handbags, second-hand market, luxury brands, resellers, news, world
## Resale value drops
The resale value of unworn Birkins sold as second-hand online has dropped by more than US$6,000 from its 2022 peak.
## Resellers report softer demand
Six resellers said resale prices fell over the past year as more handbags became available, while five reported softer demand.
## Birkin's scarcity drove success
Hermes' Birkin bags have been central to its success, with group annual sales tripling to €16 billion between 2015 and 2:025.
## Resale platforms expand
Platforms like Vestiaire Collective and The RealReal have made it easier to resell Birkins, increasing supply in the second-hand market.
## Hermes production expands
Hermes has gradually expanded production, opening one workshop per year on average, while resellers report softer demand.
## Resale prices fall
The price for an unworn black Birkin 25 bag has fallen by around £4,000 since 2022, to around £24,000.
## Hermes shares drop
Hermes shares have lost nearly 40% of their market value in 2026, making the brand one of the worst performers among listed luxury companies.
## Hermes faces pressure
UBS analysts downgraded Hermes shares to 'sell', saying growing secondary-market supply could weaken the brand's scarcity-driven business model.
## Key takeaway

Hermes Birkin bags' resale value fell over US$6,000 from 2022 peak due to increased supply and softer demand.