# Hermès opens loft-style store in Williamsburg

> The luxury brand's new Brooklyn flagship feels like a home you'd want to live in, with local artists and playful design details.
- Title: Hermès opens loft-style store in Williamsburg · Cosmopolitan
- Summary: The luxury brand's new Brooklyn flagship feels like a home you'd want to live in, with local artists and playful design details. Hermès is designing stores…
- Keywords: hermès, luxury retail, williamsburg, brooklyn, flagship store, pierre-alexis dumas, retail design, local artists, new york, opens, loft-style, store
- Source: Cosmopolitan — https://cosmopolitan.com/style-beauty/fashion/a73815468/hermes-hits-home-in-brooklyn
- Author: Jessica Neises
- Published: 2026-09-21T15:41:33+00:00
- Read time: 1 min
- Topics: hermès, luxury retail, williamsburg, brooklyn, flagship store, pierre-alexis dumas, retail design, local artists, new york
## Hermès claims Williamsburg corner
The luxury brand opened its permanent Williamsburg store on September 17th at 130 Berry Street, after testing the neighborhood with a pop-up. The corner building features five different brick facades and a courtyard with an American sweetgum tree.
## Ground floor showcases leather details
The main level displays silk, fashion jewelry, shoes, and beauty products, with home collections styled like a living room. Walls are made of woven leather straps and baby blue shoelaces, showing the brand's obsession with craftsmanship.
## Staircase echoes New York fire escapes
The upper level features a staircase designed like a New York fire escape, with even the banister wrapped in leather. This attention to detail is what Hermès is known for.
## Local artists shape the space
Williamsburg-based artists contributed to the walls and floors. The art includes a 1985 photo of the Staten Island Ferry and works exploring early twentieth-century industrial architecture, reflecting the neighborhood's character.
## Pierre-Alexis Dumas sets store philosophy
The artistic director said every Hermès store should reflect the culture of its location, a lesson from his father Jean-Louis Dumas. This approach moves beyond generic luxury retail into something locally rooted.

> every Hermès store should reflect the culture of the place it's in
## Playful windows show Hermès having fun
Windows designed by Antoine Platteau and Brooklyn artist Christina Zimpel feature bright vignettes of women with Hermès objects and dogs that resemble them. It's a reminder the brand doesn't take itself too seriously.
## Key takeaway

Hermès is designing stores that reflect their neighborhood's culture rather than imposing a generic luxury aesthetic.