# High Gold Prices Boost Silver Sales for Indian Jewellers

> Silver sales surge as gold prices remain high for Indian jewellers this festive season.
- Title: High Gold Prices Boost Silver Sales for Indian Jewellers
- Summary: Silver sales surge as gold prices remain high for Indian jewellers this festive season. Indian jewellers report increased silver sales during Diwali season…
- Keywords: silver jewellery, gold prices, diwali shopping, consumer behaviour, navratri festival, indian jewellers, silver imports, High, Gold, Prices, Boost, Silver
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/high-gold-prices-offer-jewellers-a-silver-lining-this-festive-season/articleshow/134508782.cms
- Author: Shantanu Nandan Sharma
- Published: 2026-09-26T18:11:00+00:00
- Read time: 1 min
- Topics: silver jewellery, gold prices, diwali shopping, consumer behaviour, navratri festival, indian jewellers, silver imports
## Silver Emerges as Festival Season Star
Silver, historically the second fiddle to gold in traditional jewellery, is gaining traction as a potential star for festival season starting October 11.
## Silver Now Accounts for 35% of Revenue
Nagnesh Pachchigar of SN Jewellers, a third-generation diamond jeweller in Surat, earns more from silver than diamonds, with silver accounting for 35% of his annual revenue.
## Affordable Silver Alternative for Buyers
With 10 grams of 24-karat gold costing about Rs 1.5 lakh, buyers can get 650 grams of silver for the same amount, making it an affordable gift option.
## Silver Sales Expected to Rise 17-18%
The India Bullion and Jewellers Association estimates silver buying during Diwali season will rise by 17-18% from last year's figures.
## Silver Imports Jump to $1 Billion
Silver imports increased to over $1 billion in August, marking a 127% year-on-year rise, according to commerce ministry data.
## Festive Season Silver Sales Surge
Pachchigar expects 40% of annual silver sales to come from the monthlong festive season starting with Navratri.
## Key takeaway

Indian jewellers report increased silver sales during Diwali season due to gold's high prices making silver more affordable for middle-class buyers.