# Hilton AI Planner Maps Trips

> Hilton’s AI Planner turns trip ideas into direct bookings with 18,000+ conversations by August.
- Title: Hilton AI Planner Maps Trips · Pymnts | Shortify
- Summary: Hilton’s AI Planner turns trip ideas into direct bookings with 18,000+ conversations by August. Hilton’s AI Planner helps travelers book hotels directly…
- Keywords: hilton, ai planner, direct bookings, hilton honors, booking platforms, travel itineraries, business, finance, Planner, Maps, Trips, Pymnts
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/hiltons-ai-planner-maps-trips-and-keeps-bookings-direct
- Author: PYMNTS
- Published: 2026-10-07T23:25:16+00:00
- Read time: 1 min
- Topics: hilton, ai planner, direct bookings, hilton honors, booking platforms, travel itineraries, business, finance
## Hilton AI Planner Launch
Hilton launched its AI Planner in March to turn plain-language trip ideas into destination, hotel and itinerary suggestions.
## 18,000+ Conversations by August
As of August, the planner held more than 18,000 conversations with guests, with Orlando, Aspen and the Caribbean among top searches.
## Anthropic Powers the Tool
Anthropic powers the planner, which pairs Hilton property content with local venues and activities for trip planning.
## 80% Direct Bookings
More than 80% of Hilton’s business is direct, with CEO Chris Nassetta saying AI builds more direct customer lines.
## AI on External Platforms
Hilton Honors members can search hotels in Google’s AI Mode and use ChatGPT for property recommendations.
## Booking Platforms Push Back
Booking Holdings drives less than 1% of room nights with AI, while 73% of gross bookings use its merchant model.
## AI Trust in Travel
Only 22% of travelers trust AI to create personalized itineraries, compared to 70% who trust hotel staff.
## Key takeaway

Hilton’s AI Planner helps travelers book hotels directly using plain language, with over 18,000 conversations by August 2026.