# Hilton's CMO checks out after 16 years

> Mark Weinstein is leaving Hilton, closing a run that took him from senior marketing director to chief marketing officer.
- Title: Hilton's CMO checks out after 16 years · Adweek | Shortify
- Summary: Mark Weinstein is leaving Hilton, closing a run that took him from senior marketing director to chief marketing officer. Weinstein exits as Hilton's CMO and…
- Keywords: hilton, cmo, marketing, hospitality, leadership, Hilton's, checks, years, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/mark-weinstein-steps-down-as-hilton-cmo
- Author: Alison Weissbrot
- Published: 2026-09-10T20:11:47+00:00
- Read time: 1 min
- Topics: hilton, cmo, marketing, hospitality, leadership
## Hilton's top marketer exits
Mark Weinstein has stepped down as chief marketing officer and head of luxury brands at Hilton, vacating two senior roles in a single move.
## He announced it himself
Weinstein shared the news in a LinkedIn post, using the hotel line everyone expected him to use.

> Tomorrow, I check out of Hilton.
## A thank you on the way out
His farewell note thanked the company for what the job taught him, and kept the focus on the people rather than the campaigns.

> Team Hilton, thank you for teaching me more about hospitality, creativity, branding, marketing, loyalty, and humanity than I knew there was to learn.
## Sixteen years inside
He joined Hilton in 2010 as a senior marketing director and stayed more than 16 years, an unusually long run for a brand-side marketing career.
## Loyalty was his ladder
Weinstein climbed to lead loyalty and customer engagement globally before taking the CMO job in June 2020, arriving just as travel demand collapsed.
## Luxury came last
In 2025 he added head of luxury brands to the CMO title, a final expansion that made his departure a bigger hole to fill.
## Key takeaway

Weinstein exits as Hilton's CMO and head of luxury brands after more than 16 years, leaving both roles open at once.