# HIVE hires an HPE veteran to sell BUZZ HPC

> HIVE Digital just handed its AI cloud arm to a man who grew HPE's HPC business past $2 billion.
- Title: HIVE hires an HPE veteran to sell BUZZ HPC · Yahoo Finance
- Summary: HIVE Digital just handed its AI cloud arm to a man who grew HPE's HPC business past $2 billion. HIVE is quietly pivoting from Bitcoin mining to AI compute…
- Keywords: ai infrastructure, bitcoin mining, gpu cloud, hiring, data centers, business, finance, HIVE, hires, HPE, veteran, sell
- Source: Yahoo Finance — https://finance.yahoo.com/technology/ai/articles/hive-brings-enterprise-veteran-scale-233612805.html
- Published: 2026-09-10T23:36:12+00:00
- Read time: 1 min
- Topics: ai infrastructure, bitcoin mining, gpu cloud, hiring, data centers, business, finance
## A revenue chief for the AI arm
HIVE Digital Technologies named Mark Volk Senior Vice President of Revenue at BUZZ HPC, its wholly owned AI cloud and high-performance computing subsidiary.
## Sell to everyone with a budget
Volk owns go-to-market across enterprise, government, sovereign AI, hyperscale, research and academia, covering sovereign cloud, GPU-as-a-Service, colocation and hybrid setups.
## Thirty years, and nine months inside
He has three decades in AI and enterprise infrastructure, and he is not a stranger here. He spent roughly nine months consulting for HIVE, building the GPU cloud demand pipeline.
## He has done this before
At HPE, the HPC and AI business grew about 425% to more than $2 billion under his commercial leadership. At IBM he ran a $1.2 billion portfolio and launched its first HPC Cloud SaaS product.
## The pipeline he built
BUZZ HPC has closed over $600 million in total contract value this year, including a five-year, $350 million deal signed August 17 with an unnamed investment-grade customer.
## Mining gives way to GPUs
HIVE cleared $1 million in daily revenue on August 21 and is winding down Bitcoin mining in Sweden, weighing whether to repurpose that power for AI instead.

> The objective is simple: put every megawatt to its highest and best use.
## Key takeaway

HIVE is quietly pivoting from Bitcoin mining to AI compute, and the hire of Mark Volk is the clearest signal yet.