# Hive Raises $27M for Live Events Tech

> Hive, a live events marketing platform, secured $27 million in Series B funding from Frontier Growth to expand its data-driven ticketing and marketing tools.
- Title: Hive Raises $27M for Live Events Tech | Shortify
- Summary: Hive, a live events marketing platform, secured $27 million in Series B funding from Frontier Growth to expand its data-driven ticketing and marketing tools…
- Keywords: breaking, hive, frontier growth, series b, live events, ticketing, marketing platform, ai assistants, data integration, music, business, Raises
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/live-events-marketing-platform-hive-raises-27m-series-b-from-frontier-growth
- Published: 2026-10-21T13:00:55+00:00
- Read time: 1 min
- Topics: breaking, hive, frontier growth, series b, live events, ticketing, marketing platform, ai assistants, data integration, music, business
## Hive Secures $27M Series B Funding
Hive, a live events marketing platform, raised USD $27 million in a Series B round from growth equity firm Frontier Growth.
## 1,600+ Venues Use Hive Platform
More than 1,600 venues, promoters, and festivals use Hive, which has helped customers generate over USD $1 billion in ticket sales.
## Hive CEO on Data Challenges
Hive CEO Ian Roberts says live events have 'always been a data problem disguised as a marketing problem.'

> Hive CEO and co-founder Ian Roberts says live events have 'always been a data problem disguised as a marketing problem.'
## Funding for Product Development
Hive says the $27 million will go toward product development, more ticketing, data integrations, and international expansion.
## Data Sources for Campaigns
Hive draws ticket buyer and event data from over 40 ticketing platforms, including Ticketmaster, AXS, Eventim, Etix, Tixr, and DICE.
## Case Study: ASM Richmond
After switching to Hive from Mailchimp in early 2022, ASM Richmond generated over USD $500,000 in sales tied to email marketing within three months.
## Frontier Growth Partner Quote
Andrew Lindner, Frontier Growth Partner, says Hive has built a product deeply embedded in customers' revenue with proprietary data and network effects.

> Hive has done something rare in vertical software: the team has built a product that is deeply embedded in its customers’ revenue, then compounded that advantage with proprietary data and network effects.
## AI-Powered Assistant Plans
Hive plans to launch AI-powered assistants to make branded campaigns quicker, cut repetitive work, and turn data into ticket sales while keeping organizers in control.
## Key takeaway

Hive raised $27 million in Series B funding from Frontier Growth to scale its live events marketing platform with AI tools and international expansion.