# HOA A1: Camera Body as Viewfinder

> South Korean company Lutra Inc's HOA A1 camera uses its clear body as a viewfinder and blockchain authentication.
- Title: HOA A1: Camera Body as Viewfinder · Digital Camera World
- Summary: South Korean company Lutra Inc's HOA A1 camera uses its clear body as a viewfinder and blockchain authentication.
- Keywords: hoa a1, lutra inc, blockchain authentication, viewfinder camera, sony sensor, 26mm equivalent lens, 90 minutes battery, shootproof, Digital Camera World
- Source: Digital Camera World — https://digitalcameraworld.com/cameras/compact-cameras/the-entire-camera-is-the-viewfinder-in-this-see-through-16mp-compact-camera-but-thats-not-the-only-weird-part
- Published: 2026-11-06T20:10:19+00:00
- Read time: 1 min
- Topics: hoa a1, lutra inc, blockchain authentication, viewfinder camera, sony sensor, 26mm equivalent lens, 90 minutes battery, shootproof
## HOA A1 camera design
The HOA A1 is a minimalist 16MP compact camera where the camera's entire clear body acts as the viewfinder.
## Anti-AI camera concept
Lutra Inc, a South Korean company building enterprise AI tools, created the HOA A1 as an anti-AI camera.
## Blockchain authentication
The HOA A1 uses blockchain technology to create anonymous authentication certificates called ShootProof.
## CEO's motivation
Lutra CEO Seon Jong-yeop said AI content would engulf the world, leading to the creation of HOA for authenticity.
## Technical specs
The HOA A1 features a Sony 16MP 1/2.53-inch sensor, 26mm equivalent lens, and up to 90 minutes of battery life.
## Launch details
The HOA A1 is expected to launch on December 21, costing $289 (about £216 / AU$420 / CA$408).
## Key takeaway

The HOA A1 camera, from South Korean company Lutra Inc, has a clear body that acts as a viewfinder and uses blockchain for anonymous photo authentication.