# Honda and Mitsubishi Team Up for New Truck

> Honda will launch a rebadged Mitsubishi Triton truck in 2028 to compete in Southeast Asia.
- Title: Honda and Mitsubishi Team Up for New Truck · Jalopnik
- Summary: Honda will launch a rebadged Mitsubishi Triton truck in 2028 to compete in Southeast Asia. Honda plans to sell a rebadged Mitsubishi Triton pickup in 2028…
- Keywords: honda, mitsubishi, triton, body-on-frame, seattle, nfl, cars, culture, Team, Truck, Jalopnik
- Source: Jalopnik — https://jalopnik.com/2295704/honda-announced-body-on-frame-truck-mitsubishi-triton-based
- Author: Andy Kalmowitz
- Published: 2026-10-23T18:56:15+00:00
- Read time: 1 min
- Topics: honda, mitsubishi, triton, body-on-frame, seattle, nfl, cars, culture
## Honda's New Truck Plan
Honda will sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets.
## Why This Truck?
The truck aims to counter Chinese competition and address low sales in China.
## Mitsubishi's Role
Mitsubishi provides the Triton platform for Honda's new truck, with production at Laem Chabang plant in Thailand.
## Market Strategy
Southeast Asia's demand for utilitarian vehicles aligns with Honda's rebadged truck approach.
## Key takeaway

Honda plans to sell a rebadged Mitsubishi Triton pickup in 2028 for Southeast Asian markets to counter Chinese competition.