# How Hormones Took Over Your Feed

> Perimenopause shifts social media focus for women.
- Title: How Hormones Took Over Your Feed · Slate Magazine | Shortify
- Summary: Perimenopause shifts social media focus for women. Perimenopause now dominates social media advertising for women aged 40+ due to internet-driven awareness.
- Keywords: perimenopause, social media, advertising, women, internet, hormone therapy, telehealth, Hormones, Took, Feed, Slate Magazine
- Source: Slate Magazine — https://slate.com/podcasts/what-next-tbd/2026/10/how-perimenopause-got-its-groove-for-the-first-time?via=rss
- Published: 2026-10-16T09:20:00+00:00
- Read time: 1 min
- Topics: perimenopause, social media, advertising, women, internet, hormone therapy, telehealth
## Perimenopause's rise
Perimenopause transitioned from little-understood phase to social media focus for women aged 40+.
## Internet's role
The internet enabled rapid awareness of perimenopause, making it a top advertising target for women aged 40+.
## Health tech convergence
Telehealth, hormone therapy, and internet services now converge on perimenopause management for women.
## Key takeaway

Perimenopause now dominates social media advertising for women aged 40+ due to internet-driven awareness.