# How TIME and Statista ranked America's best brands by generation

> TIME and Statista surveyed over 33,000 Americans across four generations to rank the nation's best brands based on customer experience, service, and reputation.
- Title: How TIME and Statista ranked America's best brands by…
- Summary: TIME and Statista surveyed over 33,000 Americans across four generations to rank the nation's best brands based on customer experience, service, and…
- Keywords: time, statista, brand rankings, baby boomers, gen x, millennials, gen z, customer satisfaction, methodology
- Source: TIME — https://time.com/article/2026/10/28/americas-best-brands-by-generation-methodology
- Author: TIME Staff
- Published: 2026-10-28T12:05:28.442+00:00
- Read time: 1 min
- Topics: time, statista, brand rankings, baby boomers, gen x, millennials, gen z, customer satisfaction, methodology, news, world
## Survey of 33,000 Americans across generations
TIME and Statista surveyed more than thirty-three thousand Americans including Baby Boomers, Gen X, Millennials, and Gen Z to identify America's best brands by generation.
## Over 220,000 evaluations collected across 112 categories
The independent survey collected over two hundred twenty thousand cross-demographic evaluations of brands and service providers from one hundred twelve categories between March and May twenty twenty-six.
## Ranking based on four key criteria
Likelihood of Recommendation counted fifty percent of the final score. User Experience, Customer Service, and Reputation for Quality each counted equally for the remaining fifty percent.
## Top brands awarded in each category and generation
The top three to five brands based on category size receiving the highest scores in each category and generation were awarded as America's Best Brands According to Each Generation twenty twenty-six.
## Key takeaway

TIME and Statista ranked America's best brands by generation using surveys of over 33,000 Americans, measuring user experience, customer service, reputation for quality, and likelihood of recommendation.