# Hyatt's Lifestyle Hotels: What Makes Them Special

> Hyatt's creative director explains why lifestyle hotels focus on genuine guest needs, not trends.
- Title: Hyatt's Lifestyle Hotels: What Makes Them Special | Shortify
- Summary: Hyatt's creative director explains why lifestyle hotels focus on genuine guest needs, not trends. Hyatt's chief creative officer says lifestyle hotels must…
- Keywords: hyatt, lifestyle hotels, amar lalvani, beekman hotel, thompson hotel, standard hotel, dream hotel, manner soho, news, entertainment, Hyatt's, Lifestyle
- Source: New York Post — https://nypost.com/2026/10/29/lifestyle/5-questions-with-hyatt-chief-creative-officer-amar-lalvani
- Published: 2026-10-29T11:00:00+00:00
- Read time: 1 min
- Topics: hyatt, lifestyle hotels, amar lalvani, beekman hotel, thompson hotel, standard hotel, dream hotel, manner soho, news, entertainment
## What is a lifestyle hotel?
Hyatt's chief creative officer defines lifestyle hotels by prioritizing genuine guest experiences over trends.
## Lalvani's favorite hotel
Lalvani prefers the Beekman hotel, which he lived near during COVID and considers one of the most beautiful buildings ever made into a hotel.
## Why the Standard brand was special
The Standard brand was bold, irreverent, and culturally plugged in, with hotels designed for social experiences rather than sleep.
## Hospitality's biggest challenge
The hospitality industry faces sameness due to overused trends, similar branding, and repetitive agency choices across hotels.
## Best vs. worst hotel experiences
The best hotel experience is personalized hospitality, like a dry martini delivered without being asked, while the worst is long lines and unnecessary check-in rituals.
## Key takeaway

Hyatt's chief creative officer says lifestyle hotels must prioritize real guest experiences over trends to avoid sameness.