# HYBE Americas Launches Latin Pop Label

> HYBE Americas launches TRU Records with Santos Bravos as first artist.
- Title: HYBE Americas Launches Latin Pop Label · Billboard | Shortify
- Summary: HYBE Americas launches TRU Records with Santos Bravos as first artist. HYBE Americas launched TRU Records to develop Latin pop artists, with Santos Bravos as…
- Keywords: hybe americas, tru records, santos bravos, latin pop, k-pop, hybe, Americas, Launches, Latin, Pop, Label, Billboard
- Source: Billboard — https://billboard.com/pro/hybe-americas-latin-pop-label-santos-bravos-first-artist
- Author: Chris Eggertsen
- Published: 2026-10-26T13:00:00+00:00
- Read time: 1 min
- Topics: hybe americas, tru records, santos bravos, latin pop, k-pop, hybe
## Hybe Americas launches tru records
Hybe Americas announced a new record label targeting Latin pop artists with Santos Bravos as debut artist.

> the launch of tru records represents a unique opportunity to champion latin american talent and bring it to new audiences around the world
## Santos Bravos debuts with hybe
Santos Bravos, created by hybe americas, will develop through hybe's artist training process that produced k-pop stars like bts.
## Hybe's latin pop strategy
Hybe combines global expertise with latin american culture to build artists with international reach while staying true to their identity.
## Key takeaway

HYBE Americas launched TRU Records to develop Latin pop artists, with Santos Bravos as debut artist.