# HYBE Incubates Southeast Asia Markets as Local Acts Rise

> HYBE's CEO says it's building local production bases in Southeast Asia as regional K-pop acts gain popularity.
- Title: HYBE Incubates Southeast Asia Markets as Local Acts Rise
- Summary: HYBE's CEO says it's building local production bases in Southeast Asia as regional K-pop acts gain popularity.
- Keywords: hybe, southeast asia, weverse, sb19, no na, local acts, q3 2026 earnings, jason jaesang lee, hybe ceo, music, Music Business Worldwide
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/hybe-says-it-is-incubating-markets-in-southeast-asia-as-local-acts-rise-in-the-region
- Published: 2026-11-03T18:52:14+00:00
- Read time: 1 min
- Topics: hybe, southeast asia, weverse, sb19, no na, local acts, q3 2026 earnings, jason jaesang lee, hybe ceo, music, business
## HYBE CEO's Q3 2026 Statement
HYBE's CEO Jason Jaesang Lee said the company is incubating an undisclosed Southeast Asian project during Q3 2026 earnings call.

> HYBE is "incubating" an undisclosed project in southeast asia
## Q3 2026 Earnings Results
HYBE reported record quarterly revenues of KRW 1.53 trillion (approximately USD $1.08 billion) in Q3 2026.
## Local Acts on Weverse
HYBE's Weverse platform hosts popular Southeast Asian K-pop acts including SB19 in the Philippines and no na in Indonesia.
## Weverse User Growth
Weverse had 14.22 million monthly active users in Q3 2026, down from 14.43 million in Q2 2026.
## HYBE's Localization Strategy
HYBE will build local production bases in Southeast Asia only where there's existing entertainment infrastructure.
## HYBE's Global IP Portfolio
HYBE claims it is the only company with 360-degree rights for artist IPs and a global IP portfolio.

> HYBE is "the only company that has such a global ip portfolio, and… the only company that has 360-degree rights for [these] artist ips"
## HYBE's Multi-Home Strategy
HYBE uses its multi-home, multi-genre strategy with examples like KATSEYE in the US and &TEAM in Japan.
## BTS Tour and Activities
HYBE plans solo and group activities for BTS after their ARIRANG world tour ends in early 2027.
## Key takeaway

HYBE is incubating a Southeast Asian project while local K-pop acts like SB19 and no na grow on Weverse.