# HYBE, SM, JYP, YG form Fanomenon festival JV

> HYBE, SM, JYP, and YG create $3M festival JV with board seats for 2027 K-pop event.
- Title: HYBE, SM, JYP, YG form Fanomenon festival JV | Shortify
- Summary: HYBE, SM, JYP, and YG create $3M festival JV with board seats for 2027 K-pop event.
- Keywords: hybe, sm entertainment, jyp entertainment, yg entertainment, fanomenon festival, k-pop, joint venture, 2027, december 2027, korean trademark, government involvement, festival
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/hybe-sm-jyp-and-yg-incorporate-fanomenon-festival-jv-with-3m-in-capital-and-a-board-seat-each-report
- Published: 2026-11-12T17:29:28+00:00
- Read time: 1 min
- Topics: hybe, sm entertainment, jyp entertainment, yg entertainment, fanomenon festival, k-pop, joint venture, 2027, december 2027, korean trademark, government involvement, festival
## Hybe Sm Jyp Yg form Fanomenon JV
HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment incorporated Fanomenon Co. to run a K-pop festival launching in December 2027.
## Joint venture registered October 26
Fanomenon Co. was registered on October 26, 2026, with KRW 4 billion (approximately $3 million) in paid-in capital.
## Board structure and voting rights
The board includes four non-executive directors, one from each agency, with equal voting rights for all four companies.
## J.Y. Park on festival goals
J.Y. Park stated Fanomenon has a public-interest goal first but will turn a profit with world-class artists and emerging acts.
## Government trademark control
The government holds 50% of the Korean trademark, while JYP retains overseas trademark filings.
## Trademark dispute resolution
JYP filed for the trademark in Korea in 2025, then transferred 50% to the government in April 2026.
## 2027 festival schedule
Fanomenon runs December 2-12, 2027, across Seoul Arena and KINTEX exhibition center.
## Festival lineup rules
The four agencies' acts will be limited to 30% or less of the concert lineup, with room for emerging artists.
## Government budget support
South Korea's 2027 budget includes Fanomenon funding for tourism and smaller K-culture companies.
## Key takeaway

HYBE, SM, JYP, and YG formed a $3M joint venture to run Fanomenon, a K-pop festival launching in December 2027 with 50-50 trademark control between the government and the JV.