# Hyundai and Kia Target 14% EU Small EV Growth with Ioniq 3

> Hyundai and Kia launch Ioniq 3 and Bayon to counter Chinese EV surge in Europe.
- Title: Hyundai and Kia Target 14% EU Small EV Growth with Ioniq 3
- Summary: Hyundai and Kia launch Ioniq 3 and Bayon to counter Chinese EV surge in Europe. Hyundai and Kia aim to boost European small EV sales by 14% using new models…
- Keywords: hyundai motor, kia, ioniq 3, bayon, european small evs, byd, chery automobile, geely auto, acea, finance, markets, Hyundai
- Source: BigGo Finance — https://finance.biggo.com/news/00b5fe31-ecc4-4037-9276-39c4ba69ef9b
- Author: BigGo Finance
- Published: 2026-10-19T07:05:52+00:00
- Read time: 1 min
- Topics: hyundai motor, kia, ioniq 3, bayon, european small evs, byd, chery automobile, geely auto, acea, finance, markets
## European small EV sales surge
European small EV sales rose 14.4% to 97,689 units from January to August 2026.
## Chinese brands accelerate in Europe
BYD surged 163% and Chery Automobile jumped 250.9% in European sales from January to August 2026.
## Hyundai and Kia's counter strategy
Hyundai and Kia plan to launch Europe-only Ioniq 3 and redesigned Bayon to defend market share.
## Ioniq 3 specifications
Ioniq 3 features 61 kWh battery for 496 km range and reduced aerodynamic drag.
## Bayon safety upgrades
New Bayon includes highway driving assist, 360-degree camera, and forward collision-avoidance assist.
## Hyundai and Kia sales performance
Hyundai and Kia's European sales fell 2.2% to 534,670 units from January to August 2026.
## Chinese brands' market impact
Chinese brands are eroding European small-car market leadership with low-priced EVs.
## Key takeaway

Hyundai and Kia aim to boost European small EV sales by 14% using new models as Chinese brands accelerate market share gains.