# IAB Launches AI Purchase Tracking Framework

> IAB introduces AI-Era Attribution Blueprint to track when AI influences or completes purchases.
- Title: IAB Launches AI Purchase Tracking Framework · Pymnts
- Summary: IAB introduces AI-Era Attribution Blueprint to track when AI influences or completes purchases.
- Keywords: iab, attribution, purchases, framework, conversion, ai-assisted, ai-executed, human-owned, iab attribution blueprint, ai era attribution blueprint, pymnts
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/interactive-advertising-bureau-launches-new-framework-track-when-ai-influences-completes-purchases
- Author: PYMNTS
- Published: 2026-11-13T21:21:33+00:00
- Read time: 1 min
- Topics: iab, ai, attribution, purchases, framework, conversion, ai-assisted, ai-executed, human-owned, iab attribution blueprint, ai era attribution blueprint, pymnts
## Iab releases ai era attribution blueprint
The interactive advertising bureau launched a new framework to track ai's role in purchases.
## Framework classifies ai's role in conversion
The ai-era attribution blueprint classifies each conversion as human-owned, ai-assisted or ai-executed.
## Caroline giegerich explains attribution challenges
Caroline giegerich said clicks and referrals used for attribution are thinning out or disappearing.
## Iab ceo david cohen emphasizes ai's role
Iab ceo david cohen said ai has added a new dimension to determining how influence becomes an outcome.
## Key takeaway

IAB's new framework classifies AI's role in purchases as human-owned, AI-assisted or AI-executed to improve attribution accuracy.