# India AI and cultural power reshape global media

> India's AI and cultural heritage could dominate global media through partnerships and innovation.
- Title: India AI and cultural power reshape global media | Shortify
- Summary: India's AI and cultural heritage could dominate global media through partnerships and innovation. India must use AI and cultural soft power to strengthen its…
- Keywords: rajans navani, jetsynthesys, cii big picture summit, cultural heritage, global media industry, immersive experiences, tourism, India, cultural, power, reshape, global
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/media/entertainment/media/unlocking-indias-potential-leveraging-ai-and-cultural-heritage-for-global-media-dominance/articleshow/134976262.cms
- Author: ET Bureau
- Published: 2026-10-15T19:55:00+00:00
- Read time: 1 min
- Topics: rajans navani, jetsynthesys, cii big picture summit, ai, cultural heritage, global media industry, immersive experiences, tourism
## Rajan Navani's call
India must leverage AI and cultural soft power to shape global media industry.

> India has to be a super partner to the world
## Industry collaboration
Indian Institute of Creative Technologies has 52% industry, 34% Centre, 14% Maharashtra government stake.
## AI and creativity
AI narrows gap between imagination and creation, enabling responsible use in creative industries.
## E-simulated cricket
E-simulated cricket creates new engagement for younger audiences across markets.
## Future vision
India aims to strengthen global creative economy through international partnerships by 2047.
## Key takeaway

India must use AI and cultural soft power to strengthen its global media industry position.