# India QSRs target Rs 99 value meals

> India's quick-service restaurants now focus on Rs 99 meals to win back customers.
- Title: India QSRs target Rs 99 value meals · The Economic Times
- Summary: India's quick-service restaurants now focus on Rs 99 meals to win back customers. India's fast-food chains are introducing Rs 99 meals to attract customers…
- Keywords: india, qsr, rs 99, value meals, kfc, pizza hut, devyani, sapphire, westlife, QSRs, target, value
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/food/indias-qsrs-rethink-the-value-game-with-rs-99-offers-kfc-pizza-hut-devyani-sapphire-westlife/articleshow/134476699.cms
- Author: Surabhi Sarda
- Published: 2026-09-25T07:18:00+00:00
- Read time: 1 min
- Topics: india, qsr, rs 99, value meals, kfc, pizza hut, devyani, sapphire, westlife
## India QSRs rethink value game
India's quick-service restaurants are targeting rs 99 meals to make customers more willing to order.

> For a customer staring at a rs 300-plus fast-food bill, the difference between "maybe" and "let's order" can sometimes be a rs 99 price tag
## Rs 99 price point strategy
The rs 99 price tag aims to win back customers who have been staying away from fast-food chains.
## QSRs shift pricing strategy
After a period of subdued demand, india's food and restaurant businesses are changing their pitch.
## Key players in the shift
Kfc, pizza hut, devyani, sapphire, and westlife are implementing rs 99 value meals.
## Market response
The rs 99 price point is a strategic move to counter declining customer interest in fast-food chains.
## Key takeaway

India's fast-food chains are introducing Rs 99 meals to attract customers who previously avoided higher-priced options.