# India smartphone shipments drop to decade low

> India's smartphone market shrinks 26% as prices and weak demand hit sales.
- Title: India smartphone shipments drop to decade low | Shortify
- Summary: India's smartphone market shrinks 26% as prices and weak demand hit sales. India's smartphone shipments fell 26% year-on-year to 35.8 million units in Q3…
- Keywords: india, smartphone shipments, q3 2026, omdia, samsung, apple, price shock, memory chip shortage, smartphone, shipments, drop, decade
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/electronics/price-shock-trumps-festive-cheer-as-india-smartphone-shipments-hit-decade-low/articleshow/135054928.cms
- Author: ET Bureau
- Published: 2026-10-19T18:32:00+00:00
- Read time: 1 min
- Topics: india, smartphone shipments, q3 2026, omdia, samsung, apple, price shock, memory chip shortage
## India smartphone shipments fall
India's smartphone market shipments fell 26% year-on-year to 35.8 million units in Q3 2026, the industry's lowest in a decade.
## Price pressures drive decline
Higher prices from memory chip shortages reduced online sales momentum and shifted growth to selective channel-driven demand.
## Chinese brands lose market share
Chinese smartphone brands saw combined market share drop to 68% in Q3 2026 from 75% in Q3 2025.
## Samsung and Apple strengthen positions
Samsung shipped 6.7 million units and Apple entered top five with 3.9 million units in Q3 2026.
## Vivo and other brands decline
Vivo dropped 34% year-on-year to second place as price hikes and weak entry-level models hurt competitiveness.
## Market expected to decline further
Omdia predicts India's smartphone market will drop further in 2027 due to pricing pressures and longer device lifecycles.
## Key takeaway

India's smartphone shipments fell 26% year-on-year to 35.8 million units in Q3 2026, the lowest in a decade.