# India's EloElo Secures $80M from NBCUniversal

> EloElo's $80M Series C funding from NBCUniversal aims to dominate India's microdrama market with 33M+ users.
- Title: India's EloElo Secures $80M from NBCUniversal · TechCrunch
- Summary: EloElo's $80M Series C funding from NBCUniversal aims to dominate India's microdrama market with 33M+ users. EloElo raised $80 million in Series C from…
- Keywords: eloelo, nbcuniversal, microdramas, india, storytv, series c, funding, TechCrunch
- Source: TechCrunch — https://techcrunch.com/2026/11/03/indias-eloelo-nabs-80m-from-nbc-universal-to-bet-on-the-countrys-rising-microdrama-market
- Author: Ivan Mehta
- Published: 2026-11-04T04:45:00+00:00
- Read time: 1 min
- Topics: eloelo, nbcuniversal, microdramas, india, storytv, series c, funding, technology, startups
## EloElo Raises $80M Series C
EloElo secured $80 million in Series C funding from NBCUniversal and Hornbill Capital, bringing total fundraising to $130 million with a $500 million valuation.
## India's Microdrama Market Growth
Over 118 million users watch microdramas monthly in India, with Story TV having 33 million active users.
## Market Projections for 2030
Analysts expect India's microdrama industry to reach $3-$4 billion in annual revenue by 2030.
## EloElo's Story TV Platform
Founded in 2020 by Saurabh Pandey, Story TV has over 5,000 titles in six languages with 33 million active users.
## User Engagement Patterns
Users log 95 minutes on Story TV daily through multiple sessions, driven by snackable content.
## Pandey's Vision for Microdramas
Pandey believes the next billion users will consume mobile content, not TV, with serialized storytelling as key.
## Monetization Challenges
Only 15-17 million users pay monthly for microdramas, despite 40 million having paid at least once.
## AI Integration Strategy
EloElo's Dolphin AI platform creates templates and models for video, audio, and image editing, targeting creators.
## Future Plans
EloElo plans to hire for AI research and produce more original content to scale its microdrama platform.
## Key takeaway

EloElo raised $80 million in Series C from NBCUniversal to expand its microdrama platform in India, targeting $3-$4 billion industry revenue by 2030.