# Indonesia pushes to strengthen digital media industry

> The Creative Economy Ministry is backing the media sector as AI rises and digital platforms dominate, unveiling a 20-year plan to expand creative industries.
- Title: Indonesia pushes to strengthen digital media industry
- Summary: The Creative Economy Ministry is backing the media sector as AI rises and digital platforms dominate, unveiling a 20-year plan to expand creative industries…
- Keywords: creative economy, digital media, indonesia, teuku riefky harsya, artificial intelligence, digital platforms, creative industries, news, pushes, strengthen, digital, media
- Source: Antara News — https://en.antaranews.com/news/439347/ministry-seeks-stronger-digital-media-industry-amid-rise-of-ai
- Published: 2026-11-01T16:08:30+00:00
- Read time: 1 min
- Topics: creative economy, digital media, indonesia, teuku riefky harsya, artificial intelligence, digital platforms, creative industries, news
## Ministry backs media amid AI rise
Indonesia's Creative Economy Ministry is pushing to strengthen the digital media industry as artificial intelligence rises and digital platforms dominate the market.
## Media connects talent to opportunity
Creative Economy Minister Teuku Riefky Harsya said media serves to deliver information and connect creative talent with the public, brands, investors and broader markets.

> We must stand united to face today's challenges
## New classification protects media business
The ministry welcomed inclusion of Standard Classification of Indonesian Business Fields 58120, covering print and digital newspaper publishing, as a key step toward media sustainability.
## Platforms take too much value
Harsya highlighted an imbalance in economic value distribution between content creators and major digital platforms, an issue requiring discussion at international level.
## Twenty-year plan expands creative sectors
The Presidential Regulation on the 2026 to 2045 Creative Economy Master Plan expands creative economy subsectors from 17 to 21, incorporating AI, digital content and live commerce.
## Creative sector employs 27.4 million
The creative economy sector absorbs around 27.4 million workers, with Gen Z and millennials accounting for 63 percent of the workforce and women making up 58 percent.
## Key takeaway

Indonesia's Creative Economy Ministry is strengthening the digital media industry through new classifications, a 20-year master plan, and international advocacy for fairer value distribution between content creators and platforms.