# Indonesian Grooming Brand Kahf Faces Backlash in Malaysia

> Indonesian grooming brand Kahf sparks boycott calls in Malaysia after deleted football meme.
- Title: Indonesian Grooming Brand Kahf Faces Backlash in Malaysia
- Summary: Indonesian grooming brand Kahf sparks boycott calls in Malaysia after deleted football meme. Indonesian men's grooming brand Kahf faced backlash in Malaysia…
- Keywords: kahf, indonesia, malaysia, boycott, football, threads, grooming, social media, national pride, brand accountability, news, world
- Source: Malay Mail — https://malaymail.com/news/life/2026/10/09/from-football-meme-to-boycott-calls-why-indonesian-grooming-brand-kahf-is-facing-backlash-in-malaysia/238351
- Author: Ian Jeremiah Patrick
- Published: 2026-10-09T11:19:00+00:00
- Read time: 1 min
- Topics: kahf, indonesia, malaysia, boycott, football, threads, grooming, social media, national pride, brand accountability, news, world
## Football Meme Sparks Backlash
Indonesian men's grooming brand Kahf posted a football-themed meme on Threads after Indonesia won the Fifa Asean Cup.

> HATI-HATI BEDA LEVEL
## Meme Content Criticized in Malaysia
Malaysian social media users criticized Kahf's post for being disrespectful to neighboring countries, especially Malaysia.
## Boycott Calls Emerge
Users began sharing videos of discarding Kahf products and using the hashtag #BoikotKahf to call for boycotts.
## Kahf Deletes Post and Apologizes
Kahf deleted the post and issued an apology on Threads, acknowledging the content was inappropriate and did not reflect respect.
## Celebrities Weigh In
Malaysian celebrity Alif Satar distanced himself from the post, while Indonesian actor Boy Hamzah made controversial remarks about Malaysia's existence.
## Brand Accountability Debate
The controversy sparked discussions about brand accountability, cultural sensitivity, and the risks of using sporting rivalries for online engagement.
## What Happens Next
Kahf faces uncertainty in regaining Malaysian consumer trust after its apology and actions.
## Key takeaway

Indonesian men's grooming brand Kahf faced backlash in Malaysia after a deleted football meme was perceived as disrespectful, prompting boycott calls under #BoikotKahf.