# Influencer Marketing Shift

> Activewear brands now compete for top influencers over trust, not just followers.
- Title: Influencer Marketing Shift · Inc | Shortify
- Summary: Activewear brands now compete for top influencers over trust, not just followers. Growth-stage brands should focus on authentic influencer alignment rather…
- Keywords: hailey bieber, bella hadid, adano, activewear, influencer marketing, growing brands, Influencer, Marketing, Shift, Inc
- Source: Inc — https://inc.com/michael-tasner/hailey-bieber-bella-hadid-activewear-influencer-marketingstrategy/91427558
- Read time: 1 min
- Topics: hailey bieber, bella hadid, adano, activewear, influencer marketing, growing brands
## The Activewear Arms Race
Vogue reports activewear brands compete for A-list talent in a tight market.

> Adanola launched a ballet-inspired collection with Hailey Bieber that reportedly sold out fast
## Why Trust Matters More
Brands now compete over specific influencers instead of buying ads for impressions.

> A great ambassador isn’t renting you attention for a month. They’re bringing a built-in audience that already trusts them
## The Real Shift
Influencer marketing moves from paid endorsements to genuine alignment with brand values.

> Bieber reportedly spent more than a year working with Adanola on that collection
## Finding the Right Fit
Growth-stage brands should target influencers who align with their audience, not just big names.

> You don’t need a Hadid. You need the right fit at your scale
## Key takeaway

Growth-stage brands should focus on authentic influencer alignment rather than chasing big names.