# Ingredient awareness reshaping India’s beauty market

> Nykaa’s ingredient-focused beauty strategy grows with 58% Korean beauty GMV growth.
- Title: Ingredient awareness reshaping India’s beauty market
- Summary: Nykaa’s ingredient-focused beauty strategy grows with 58% Korean beauty GMV growth. Nykaa Beauty’s Korean beauty portfolio grew 58% year-on-year in FY26…
- Keywords: nykaa, korean beauty, ingredient awareness, india beauty market, dermacosmetics, premium skincare, fragrances, wellness, nykaaland, social media, business, money
- Source: Financialexpress — https://financialexpress.com/business/industry-ingredient-awareness-reshaping-indias-beauty-market-nykaa-4366349
- Author: Mitali
- Published: 2026-10-21T13:05:23+00:00
- Read time: 1 min
- Topics: nykaa, korean beauty, ingredient awareness, india beauty market, dermacosmetics, premium skincare, fragrances, wellness, nykaaland, social media, business, money
## Consumer trends
Indian beauty consumers are becoming more selective about what they buy, focusing on ingredients, efficacy and personalized products.
## Nykaa’s leadership
Anchit Nayar, executive director and CEO of Nykaa Beauty, says Indian consumers have become more informed, experimental and discerning over the past decade.
## Korean beauty growth
Nykaa’s Korean beauty portfolio recorded 58% year-on-year GMV growth in FY26 and includes more than 70 brands.
## Korean beauty focus
Interest in Korean beauty has moved beyond popular culture, gaining from formulation, skin health and ingredient-led skincare.
## Nykaaland event
Nykaaland Delhi from October 23-25 will showcase a dedicated Korean beauty zone with 80+ brands including Laneige and SKIN1004.
## Digital influence
Nykaa’s creator network has over 170,000 members and social media community crossed 19 million followers, generating 2.3 million content pieces annually.
## Key takeaway

Nykaa Beauty’s Korean beauty portfolio grew 58% year-on-year in FY26, driven by ingredient awareness and digital influence.