# Instacart Tests Sale to Uber or DoorDash at Lower Price

> Instacart explores sale to Uber or DoorDash at fraction of 2021 valuation.
- Title: Instacart Tests Sale to Uber or DoorDash at Lower Price
- Summary: Instacart explores sale to Uber or DoorDash at fraction of 2021 valuation. Instacart is considering selling to Uber or DoorDash for about $12 billion, down…
- Keywords: instacart, uber, doordash, sale talks, market value, antitrust, grocery delivery, startups, business, Tests, Sale, Lower
- Source: Startup Fortune — https://startupfortune.com/instacart-explores-a-sale-to-uber-or-doordash-at-a-fraction-of-its-old-price
- Published: 2026-10-23T22:22:59+00:00
- Read time: 1 min
- Topics: instacart, uber, doordash, sale talks, market value, antitrust, grocery delivery, startups, business
## Instacart Sale Talks
Instacart is exploring a sale after preliminary talks with Uber and DoorDash, five years after DoorDash discussed buying it at a far higher valuation.
## Market Value Drop
Instacart's market value is now $12 billion, down from $39 billion in 2021, a fraction of the previous valuation.
## Takeover Premium
A typical tech takeover premium runs 30% to 40%, which would put a deal in the $16 billion to $17 billion range.
## 2021 Talks Fall Apart
DoorDash was in talks to buy Instacart at $40 billion to $50 billion in 2021, but the deals fell apart partly over antitrust worries.
## Market Reaction
Uber closed down nearly 3% and DoorDash fell more than 4% after news of Instacart's potential sale.
## What This Means
Grocery delivery is turning into a feature for logistics platforms, not a standalone business that supports its own public company.
## Key takeaway

Instacart is considering selling to Uber or DoorDash for about $12 billion, down from $39 billion in 2021.