# Instagram Apologises for Repeatedly Suggesting Creed’s 'Higher'

> Instagram admits algorithm mistakenly pushes Creed’s 'Higher' to more users than intended.
- Title: Instagram Apologises for Repeatedly Suggesting Creed’s…
- Summary: Instagram admits algorithm mistakenly pushes Creed’s 'Higher' to more users than intended. Instagram apologises for algorithm repeatedly suggesting Creed’s…
- Keywords: instagram, creed, higher, algorithm, suggested songs, instagram stories, music, culture, Apologises, Repeatedly, Suggesting, 'Higher'
- Source: NME — https://nme.com/news/music/instagram-apologises-for-repeatedly-suggesting-creeds-higher-to-more-people-than-intended-3972754
- Published: 2026-10-09T09:49:56+00:00
- Read time: 1 min
- Topics: instagram, creed, higher, algorithm, suggested songs, instagram stories, music, culture
## Instagram Apologises
Instagram has apologised for their algorithm repeatedly suggesting Creed’s 'Higher' to more people than intended.
## Users Report Glitch
Users reported that Instagram’s algorithm consistently suggests Creed’s 'Higher' to their stories regardless of content.
## Algorithm Confusion
Instagram said they are unsure why the song is being recommended to more people than intended and are investigating.
## Creed Reunion Context
Creed reunited in 2024 after a 10-year hiatus, with 'Higher' becoming a viral karaoke hit.
## Other Songs Mentioned
Instagram also recommends Soulja Boy’s 'Turn My Swag On' but claims it reflects user popularity, not a glitch.
## Key takeaway

Instagram apologises for algorithm repeatedly suggesting Creed’s 'Higher' to more people than intended.