# Instagram App for Apple TV Launches

> Instagram launches TV app with reels, long-form video and live shows.
- Title: Instagram App for Apple TV Launches · Mashable | Shortify
- Summary: Instagram launches TV app with reels, long-form video and live shows. Instagram releases new Apple TV app featuring reels, long-form video, and live shows to…
- Keywords: instagram, apple tv, reels, long-form video, live shows, youtube, technology, culture, App, Apple, Launches, Mashable
- Source: Mashable — https://mashable.com/tech/new-instagram-app-on-apple-tv-brings-reels-long-form-video-and-live-shows
- Author: Phil Clark
- Published: 2026-10-25T13:55:32+00:00
- Read time: 1 min
- Topics: instagram, apple tv, reels, long-form video, live shows, youtube, technology, culture
## Instagram App for Apple TV
Instagram re-listed on Apple App Store for iPhone, iPad, and Apple TV.
## New Video Features
Instagram offers portrait and horizontal videos for TV aspect ratios, long-form video, episodic content, live streaming, and subscriptions.
## Competing with YouTube
Meta bets on Instagram's short-form video content translating well to big screens for communal viewing.
## Key takeaway

Instagram releases new Apple TV app featuring reels, long-form video, and live shows to compete with YouTube.