# Instagram Boosts Artist Livestreams

> Instagram adds in-app boosting for artist livestreams.
- Title: Instagram Boosts Artist Livestreams · Music Ally | Shortify
- Summary: Instagram adds in-app boosting for artist livestreams. Instagram enables artist teams to boost live streams directly within the app for targeted promotion.
- Keywords: instagram, artist, livestream, boost, in-app, music, business, technology, Boosts, Livestreams, Music Ally
- Source: Music Ally — https://musically.com/2026/10/02/instagram-adds-in-app-boosting-for-artist-livestreams
- Author: Marlen Hüllbrock
- Published: 2026-10-02T11:45:23+00:00
- Read time: 1 min
- Topics: instagram, artist, livestream, boost, in-app, music, business, technology
## New Boost Option
Instagram has rolled out a new option this week that lets artist teams boost Instagram Live broadcasts directly from the app.
## Live Stream Boosting
The live video becomes the ad creative itself, served across Feed, Stories and Reels, and only runs while the artist is on air.
## Targeted Boosting
Teams can tap Boost in the Live composer, pick a target audience or go with Instagram’s suggestion, and set start and end times.
## Boost Timing
Boosts can go out just before the stream or be scheduled in advance, with Instagram recommending at least two hours’ notice to avoid delivery delays.
## Creative Use Cases
Make the creative process the content: kwn wrote and recorded her breakout hit "Worst Behaviour" during an Instagram Live session.
## Artist Livestream Strategy
Regular sessions build an audience that knows when to show up, so save your boost budget for key nights like release day.
## Key takeaway

Instagram enables artist teams to boost live streams directly within the app for targeted promotion.