# Instagram pays creators six figures to post long-form video

> Meta is offering select YouTube creators hefty sums to move long-form content to Instagram's new Features product, but questions loom over how ordinary creators will earn.
- Title: Instagram pays creators six figures to post long-form video
- Summary: Meta is offering select YouTube creators hefty sums to move long-form content to Instagram's new Features product, but questions loom over how ordinary…
- Keywords: instagram, meta, youtube, creators, long-form video, features product, content deals, social media, business, technology, pays, six
- Source: Business Insider — https://businessinsider.com/instagram-offers-youtube-creators-six-figure-longform-video-deals-2026-10
- Author: Sydney Bradley
- Published: 2026-10-29T18:25:36.86+00:00
- Read time: 1 min
- Topics: instagram, meta, youtube, creators, long-form video, features product, content deals, social media, business, technology
## Instagram wants YouTube's creators
Instagram is paying select creators hefty sums to post long-form video on its platform, according to people familiar with the deals. The Meta-owned company is trying to compete with YouTube.
## Deal amounts vary widely
Instagram has offered select creators fifty thousand dollars to post long-form video to Features, while others have been offered six-figure deals, some reaching five hundred thousand dollars.
## Features resurrects IGTV
On Monday, Instagram unveiled Features, resurrecting IGTV, a long-form video product it launched in two thousand eighteen and sunset in two thousand twenty-two. Videos can be as long as ninety minutes.
## No exclusivity required
The deals do not require exclusivity to Instagram. Creators are being asked to post to Instagram any long-form content they publish to YouTube that same day, according to people familiar with the agreements.
## Reza Izad sees opportunity
Reza Izad, partner at Underscore Talent, called the deals an exciting opportunity for creators. Algorithmic preference for new features means more visibility, and long-form content is less abundant than short-form.

> Every time there's a new feature in these apps that the company's promoting, people will have more opportunity to be seen because there's going to be algorithmic preference to this kind of content.
## YouTube's Partner Program sets standard
YouTube's long-standing Partner Program pays eligible creators a share of ad revenue from their videos. This sustainable earning model has kept YouTube the go-to platform for creators seeking to turn content into a career.
## Mosseri promises monetization options
When Instagram announced its video overhaul, creators immediately asked about monetization.Adam Mosseri, Instagram's top executive, wrote on X that the company understands economics matter and is exploring multiple options to help long-form creators get paid.

> We understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid.
## Key takeaway

Instagram is paying select creators up to five hundred thousand dollars to post long-form video to its new Features product, but has not yet announced how most creators will earn money.