# Instinct AI eyes $10 billion valuation

> Spear Street Technology's AI assistant is raising $1 billion as its user base explodes past 100,000.
- Title: Instinct AI eyes $10 billion valuation · Pymnts | Shortify
- Summary: Spear Street Technology's AI assistant is raising $1 billion as its user base explodes past 100,000. Instinct is capitalizing on consumer demand for AI…
- Keywords: instinct ai, spear street technology, noah shinn, ai assistant, funding round, valuation, ai agents, personal assistant, meta muse, consumer ai, daily tasks automation, business
- Source: Pymnts — https://pymnts.com/startups/2026/instinct-ai-assistant-targets-10-billion-dollar-valuation
- Author: PYMNTS
- Published: 2026-09-16T16:10:27+00:00
- Read time: 1 min
- Topics: instinct ai, spear street technology, noah shinn, ai assistant, funding round, valuation, ai agents, personal assistant, meta muse, consumer ai, daily tasks automation, business
## Instinct seeks $1 billion at $10B valuation
Spear Street Technology, which operates AI assistant Instinct, is raising $1 billion in new funding. The round values the company at $10 billion, up from a $2.25 billion valuation in August.
## Instinct hits 100K users in beta
The invitation-only AI agent has surpassed 100,000 users since launching earlier this year. The rapid adoption signals strong demand for AI assistants that handle everyday tasks.
## Text-based AI handles real-world tasks
Users text Instinct to request tasks like responding to messages, making restaurant reservations, negotiating bills, and planning trips. The system sometimes hits capacity limits as demand grows.

> They've planned cross-country road trips, bought weekly groceries and concert tickets, and canceled hundreds of dollars of subscriptions.
## CEO rules out subscription fees
Noah Shinn has said Instinct won't charge users, suggesting the company will explore other revenue sources like advertising. This approach mirrors free AI assistants like Meta's Muse.
## Daily tasks are the next AI frontier
Research shows consumers increasingly turn to AI for repeatable tasks like meal planning, shopping, budgeting, and reminders. These activities sit close to spending decisions, making them valuable for banks and merchants.
## Key takeaway

Instinct is capitalizing on consumer demand for AI agents that handle everyday tasks like bill negotiation and email replies, positioning itself as a personal assistant that operates through text and voice.