# Investor Ross Gerber on Undervalued Media Stocks

> Ross Gerber urges entertainment companies to adopt AI and new technologies to attract young viewers.
- Title: Investor Ross Gerber on Undervalued Media Stocks · TheWrap
- Summary: Ross Gerber urges entertainment companies to adopt AI and new technologies to attract young viewers. Investor Ross Gerber says entertainment companies should…
- Keywords: ross gerber, entertainment companies, creator content, video gaming, paramount warner bros discovery, federal judge, entertainment, culture, business, Investor, Ross, Gerber
- Source: TheWrap — https://thewrap.com/industry-news/business/undervalued-media-stocks-2026
- Author: Jon Lafayette
- Published: 2026-10-05T13:34:46+00:00
- Read time: 1 min
- Topics: ross gerber, ai, entertainment companies, creator content, video gaming, paramount warner bros discovery, federal judge, entertainment, culture, business
## Investor Ross Gerber
Ross Gerber, a veteran money manager, wants entertainment companies to embrace change and adopt AI to attract young viewers.
## Undervalued Media Stocks
For long-time investors in entertainment, stock prices for most large-cap companies appear undervalued.
## Interest Rates Impact
Rising interest rates reduce the likelihood of transformative transactions in the media sector.
## Paramount-Warner Bros. Discovery Deal
A federal judge cleared the way for Paramount to close its acquisition of WBD after signing off on a settlement.
## AI Impact on Media
One analyst tries to calculate the effect ai will have on the media and entertainment business.
## Key takeaway

Investor Ross Gerber says entertainment companies should embrace AI and creator content to grow among young viewers.